Prior to WrestleMania 28, Vince McMahon and WWE had high expectations for a WWE network and were hoping to have it started in time for the big pay per view. However, WWE continues to put the network on hold and according to the most recent reports, it could be on hold forever.
According to Wrestlezone.com,
“WZ has learned today that plans for the WWE Network have been put on hold indefinitely. At this point, the network hasn’t a single deal signed with cable providers, and while WWE was considering making the network a pay channel, similar to HBO, internal studies have shown less than 100,000 homes would be willing to pay a monthly fee.
Additionally, WZ has learned through sources close to the head of the HR department and the VP of programming, that all hiring for the network has been frozen. In fact, we have been told any new hires that have been made for the network are in jeopardy of being terminated.
Initially, the launch was pushed to November 12th of this year, then to February of 2013, but as of this writing the network is not going forward at all. We’ve been told WWE failed to realize what a big onset and investment the network would be, and NBC Universal was going to sell WWE part of its Universal HD channel, but WWE balked and wanted its own network.
Now, with no infrastructure set up at all, we’ve been told a network would be virtually impossible to create in 6-12 months.”
Unfortunately, I think WWE needs to give up on the idea. In theory, the WWE network would be great. However, I cannot imagine WWE being able to fill time 24/7 for the network. The reports suggest that not enough homes would be willing to pay the monthly fee. This does not surprise me. ESPN provides coverage over numerous sports, not just one. A WWE channel would be too limited. WWE’s YouTube channel seems to have been very successful and I think WWE should focus on continuing to build it. What do you think? Should WWE give up on the network?
Seth Guttenplan is the writer and editor of GuTTWrenchPowerBlog, a brand new WWE blog. Seth also writes for CamelClutchBlog.com and WrestleEnigma.com. When Seth is not writing about wrestling, he is a Special Education teacher in New Jersey. To read more from Seth, follow him on twitter (@sethgutt) and visit http://guttwrenchpowerblog.com